Jovan Mladenović

Senior Product Designer  ·  Design Manager

"Fifteen years turning complexity into clarity."

Open to new opportunities
Belgrade, Serbia  ·  15+ Years Experience
Scroll
About

Design at the edge
of craft
and strategy.

Architecture taught me that structure is a design decision. How you organise the parts shapes what the whole becomes. I carried that into product design and have never looked back.

For more than 15 years I have led design at the intersection of user needs, business strategy, and technical constraint. Across wellbeing, healthcare, fintech, and consumer platforms, the work has always been the same: helping teams see clearly, decide well, and ship things that matter.

Today I prototype with AI before I wireframe. I ask the hard questions early. I stay close to product and engineering until the work ships. And I care deeply about the gap between what we design and what users actually experience.

View selected work →
Selected Work

Projects that shaped
thinking.

5 Projects
01 Fitsee Luméa
Workplace Wellness
Reimagined
+

Defined the product from scratch - spanning industrial design, mirror UX/UI, and a novel hand gesture interaction model that made a screen-free, touch-free experience feel completely natural.

Live website →
02 IngenioRx
Healthcare
UX Strategy
+

Redesigned the pharmacy benefit management platform for one of the largest US insurers. Simplified complex healthcare workflows and improved accessibility for millions of members.

Case Study →
03 Fitness Mirror
Wellbeing
AI Interaction
+

Designed the AI-powered workout companion experience for Fitsee Mirror. Defined the interaction model for real-time coaching, onboarding, and personalised fitness journeys.

Case Study →
04 Tempest
Scheduling Workforce
UX Leadership
+

Led UX strategy and UI design for a workforce scheduling application that rethought the category entirely - borrowing the familiar patterns of instant messaging to make complex shift management feel intuitive and human.

Case Study →
05 Rug Doctor
E-Commerce
Brand Digital
+

Redesigned the e-commerce and service booking experience for a global home cleaning brand. Improved conversion, reduced support volume, and modernised the brand's digital presence.

Case Study →
How I Work

A product-minded
approach to design

01

I think before I design

Design is a collaborative problem-solving process that connects user needs, business goals, and technical realities. Discovery and framing come first, always - the shape of the question determines the quality of the answer.

02

I prototype to learn

I prototype with AI before I wireframe. Working in ambiguity is a skill, not a liability. I ask the right questions early and help teams align around a clear product vision before a single pixel is committed.

03

I design systems, not screens

Architecture taught me that scalable patterns outlast any single deliverable. I care about the whole - how components behave, how teams understand and extend the work, how design holds up over time.

Get in touch

Let's
talk.

If you're building a product, exploring a new direction, or looking for a senior designer to help shape strategy and execution - reach out.

Email LinkedIn Instagram