Senior Product Designer · Design Manager
"Fifteen years turning complexity into clarity."
Architecture taught me that structure is a design decision. How you organise the parts shapes what the whole becomes. I carried that into product design and have never looked back.
For more than 15 years I have led design at the intersection of user needs, business strategy, and technical constraint. Across wellbeing, healthcare, fintech, and consumer platforms, the work has always been the same: helping teams see clearly, decide well, and ship things that matter.
Today I prototype with AI before I wireframe. I ask the hard questions early. I stay close to product and engineering until the work ships. And I care deeply about the gap between what we design and what users actually experience.
Design is a collaborative problem-solving process that connects user needs, business goals, and technical realities. Discovery and framing come first, always - the shape of the question determines the quality of the answer.
I prototype with AI before I wireframe. Working in ambiguity is a skill, not a liability. I ask the right questions early and help teams align around a clear product vision before a single pixel is committed.
Architecture taught me that scalable patterns outlast any single deliverable. I care about the whole - how components behave, how teams understand and extend the work, how design holds up over time.
If you're building a product, exploring a new direction, or looking for a senior designer to help shape strategy and execution - reach out.